Events as a Strategic Marketing Tool, 2nd Edition Open Resources You are here: Home / Products and services / About CABI books / Open resources / Events as a Strategic Marketing Tool, 2nd Edition About the book This book is supported by lecture slides, multiple choice questions and answers at chapter level. Order this title Inspection copy Chapter 1 Collapse Introduction: Using Events as a Strategic Marketing Tool Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 2 Expand Trends developments: the consumers’ pursuit of happiness Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 3 Expand Event Marketing Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 4 Expand Events and Customer Relationship Marketing Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 5 Expand Events and Marketing Communication Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 6 Expand Events and Branding Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 7 Expand Events and City Marketing: The Role of Events in Cities Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 8 Expand The Translation of Strategy into Concept Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 9 Expand Touchpoints Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Chapter 10 Expand Effect Measurement and Evaluation Appendices Multiple Choice Questions Multiple Choice Questions - Answers Open Questions Open Questions with Answers Practice Test Expand Practice Test with Answers More about CABI books Open resources A number of CABI’s books are enhanced by open resources. These materials are available for students and…