About the book
This textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. The third edition:
- Covers forecasting, functional management and strategic planning;
- Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;
- Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understanding.
The book is accompanied below by lecture slides for each chapter, to aid lesson planning.
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