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About the book

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers.

Download lecture slides for each chapter and view an introductory video below.

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Open resources

A number of CABI’s books are enhanced by open resources. These materials are available for students and…