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Practical Tourism Research, 2nd Edition

Practical Tourism Research, 2nd Edition

Open Resources

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition covers questionnaire design, sample selection, and interviewing, as well as reviewing analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Fully updated throughout, it includes fresh real-world examples and focus boxes, as well as handy pedagogical features for students of tourism.

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Access an introductory video and lecture slides for each chapter below.

Chapter 1 - The Nature of Tourism Research

Chapter 2 - Planning a Research Project

Chapter 3 - Questionnaire Design and Delivery

Chapter 4 - Selecting a Sample

Chapter 5 - How to Conduct Personal Interviews and Focus Groups

Chapter 6 - Indices and Scales

Chapter 7 - Case Studies

Chapter 8 - Content Analysis

Chapter 9 - Netnography

Chapter 10 - Research Reports and Presentations

Let author Stephen Smith present Practical Tourism Research, 2nd Edition and the concepts explored within, in this handy introductory video.