CABI has published a new book which explores how realising the potential of sustainable tourism could revolutionise the way we travel in a bid to both transform people’s lives and the environment.

Jeremy Smith’s book ‘Transforming Travel: Realising the potential of sustainable tourism’ presents an urgent argument for transforming tourism while at the same time promoting tolerance, restoring communities and regenerating habitats.

The 128-page paperback book, released as the UN designated 2017 as ‘International Year of Sustainable Tourism for Development’, also provides a vital guide for anyone looking to develop sustainable tourism enterprises as well as the destinations needed to do so.

‘The book explores how to weave together both interpretations,’Jeremy explains. ‘What model should tourism follow to positively transform people’s lives and the environment? And how should we communicate this to tourists looking for transformative experiences?’

‘Transforming Travel’ combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry’s potential to make lasting, positive change.

It provides a presentation of the latest research and statistics on the positive impacts and potential of transformative, sustainable tourism amidst the challenges posed by the need to reduce the impact on climate change.

Claire Parfitt, Senior Commissioning Editor at CABI, said, ‘Written in a highly engaging style, Transforming Travel presents an urgent argument for transforming tourism suitable for tourism practitioners, students, destination managers and policy makers.

‘The book offers a positive and realistic vision of the scope of tourism to promote sustainable development at a time when travel and interaction with foreign cultures is facing numerous existential challenges.

‘Through a unique collection of case studies and stories of the most successful, inspirational, impactful and innovative travel businesses in the world, the author raises a number of thought-provoking questions including what role guests have to play in reducing carbon emissions as well as how global warming will change tourism.’

Jeremy Smith talks about why he wrote his book ‘Transforming Travel: Realising the potential of sustainable tourism’ in this video on the CABI YouTube channel:

About Jeremy Smith

Jeremy Smith is a sustainable tourism writer, editor and communication strategist. He is editor and co-founder of the sustainable tourism communications consultancy Travindy and editor of, the first tourism industry news site to focus solely on sustainable tourism and the associated issues confronting the sector.

He writes a fortnightly blog for World Travel Market on responsible tourism, and is part of their core team developing the annual programme for World Responsible Tourism Day. He also writes World Travel and Tourism Council’s monthly sustainable tourism newsletter. For this full biography and contact details please visit:

For more information about the new book including details of how to purchase it please visit:

About CABI

CABI is an international not-for-profit organization that improves people’s lives by providing information and applying scientific expertise to solve problems in agriculture and the environment.

Through knowledge sharing and science, CABI helps address issues of global concern such as improving global food security and safeguarding the environment. We do this by helping farmers grow more and lose less of what they produce, combating threats to agriculture and the environment from pests and diseases, protecting biodiversity from invasive species, and improving access to agricultural and environmental scientific knowledge. Our 48 member countries guide and influence our core areas of work, which include development and research projects, scientific publishing and microbial services.

We gratefully acknowledge the core financial support from our member countries (and lead agencies) including the United Kingdom (Department for International Development), China (Chinese Ministry of Agriculture), Australia (Australian Centre for International Agricultural Research), Canada (Agriculture and Agri-Food Canada), Netherlands (Directorate-General for International Cooperation, and Switzerland (Swiss Agency for Development and Cooperation). Other sources of funding include the fees paid by our member countries and profits from our publishing activities which enable CABI to support rural development and scientific research around the world.

Press contact

Rachel Winks

PR and Social Media Manager

Telephone: +44 (0)1491 829371 Email:

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