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CABI’s unique expertise and global presence around the world allows us to communicate the agricultural knowledge that smallholders need to make lasting change and improve their livelihoods

The challenge

Knowledge and information can help address global challenges like hunger and poverty, but a disconnect often exists between the solutions to global problems and the millions of people living in poor and vulnerable rural communities who need them most.

Development communication and extension (advisory services) are important instruments for encouraging dialogue about science-based farming solutions with communities, helping to stimulate agricultural production. However, they are often under resourced.

Village listening to radio
Farmer reading poster

Providing solutions

We use our on-the-ground expertise in development communications and agricultural extension to help smallholder farmers apply tried and tested agricultural practices that improve their yields. We work with a range of approaches – from SMS messaging to village-based video screenings and ‘demonstration’ plots to communicate in the most effective way.

We are in a unique position to link research outputs with community realities. We analyse and help remove the barriers that exist between knowledge and how farmers use it. We work closely with our donors and partners to understand and minimize the hurdles that hinder communication.

This requires a deep understanding of the science behind the technologies we are transferring to new users; the capacity to find, appraise and use evidence, and the skills to communicate with both specialist and non-specialist audiences.

Our development communication and extension expertise in more detail

Approaches to communicating with smallholder farmers can be overly-simplistic. CABI specializes in curating and transforming content to make it more digestible and understandable to farmers, which, in turn, helps them make decisions about their farming practices.

We support agricultural extension services with programmes such as Plantwise and tools such as capacity building. Through this, we build engagement and ownership, which leads to long-term, positive change.

Technology is an important part of the uptake and adoption process. We combine our understanding of development communication and digital development to reach millions of farmers using mobile phones, radio and video.

More than a million farmers have been reached with Good Agricultural Practice and Integrated Soil Fertility Management information through Africa Soil Health Consortium integrated campaigns in four countries (Ghana, Nigeria, Tanzania, Uganda), and at least 220,000 farmers have applied at least one improved technology (improved seed, fertiliser, inoculant).

Lead contact

For more information and enquiries about our expertise in development communication and extension, please get in touch.

CABI In Kenya

Dannie Romney

Global Director, Development Communication and Extension

T: +254 20 72 24450 E:

Related Projects

Explore our recent projects from around the world


Improving soybean production in Kenya using digital and extension approaches

In Kenya, soybean is a key crop in helping to improve livelihoods and nutrition. However, production only meets 10% of the market needs due to the effects of poor agricultural practices and pests and diseases. To address these issues, this project will provide a frontier system that integrates Earth Observation technology, pest modelling and best-practice approaches in agricultural extension to increase soybean productivity and quality. The project aims to reach 30,000 farmers, of which support will be given particularly to women farmers in helping them to engage with this high-value commodity, access local markets and improve their livelihoods.

Control of fall armyworm in Eastern Africa

In Africa, the fall armyworm is a pest causing significant destruction and devastation to crops. It is estimated to cause 8-20 million tonnes of maize losses each year and due to little knowledge of the pest and ways of managing it, the impacts can be catastrophic. With partners, CABI developed an emergency response strategy that empowered local communities of six target countries to effectively manage and monitor outbreaks in their respective localities, helping to prevent further spread.

banana agronomy

Improving banana agronomy practices for small scale farmers in East Africa

Over 50 million people in East Africa depend on highland bananas for their food and/or income. Annually, the crop’s production is worth around $4.3 billion, However, pests and diseases, nutrient deficiencies and drought stress continue to affect average productivity of banana. This project is working with private and public partners to help farmers bridge the yield gap by providing appropriate knowledge and skills in good management practices that will improve farmers’ productivity with the aim of reaching 25,000 households in Uganda and Tanzania and creating a value of over $14.3 million.

Featured Publications

Papers and other publications that we hope you find enlightening

Plantwise: Monitoring Plant Pest Outbreaks Globally


Type Book chapter

Published in Emerging Plant Diseases and Global Food Security. St. Paul: American Phytopathological Society.

Language English

Year 2020

Bridging the gaps in plant health advisory services through community-based plant clinics: Lessons and prospects

Type Journal article

Published in Pest Management Journal of Ethiopia 20, 1-14

Language English

Year 2017