So, what's the problem
‘Hidden hunger’ or micronutrient deficiency is a major cause of illness, stunting growth, reducing productivity and impairing cognitive development. Poor access to agricultural and health information is a major barrier to rural communities adopting best nutritional practises, particularly for women and vulnerable groups in marginalized areas.
What is this project doing?
GSMA, with support from DFID, is running the mNutrition initiative which targets improvements in the nutrition outcomes of three million people across 12 countries in Africa and South Asia. CABI, as a world leader in knowledge management, is leading the Global Content work stream.
The CABI team and its content consortium (comprising Global Alliance for Improved Nutrition (GAIN), International Livestock Research Institute (ILRI), Oxfam Great Britain and BMJ are developing nutrition content for mobile phone-based messaging services in all 12 countries. We are working with Local Content Partners (LCPs) to develop their capacity and build sustainable content development models.
The mobile services will be run by Mobile Network Operators (MNOs) in each country and will provide agriculture and health-based information to help target communities improve their nutritional status. By bridging GSMA’s existing mHealth and mAgri programmes, mNutrition aims to increase nutrition knowledge to achieve optimal foetal and young child nutrition and development.
Country specific content frameworks have been developed to pinpoint the key nutritional issues, interventions, crops and livestock that can be supported through mobile messaging. Localized mobile-ready content is being produced and managed by LCPs, in line with the frameworks and which follow a rigorous content production process including Quality Assurance and is supported by the consortium.
To aid the LCPs and to help build capacity to support the production of high quality nutrition content, CABI and the BMJ have developed training materials and a curriculum. Technical training for the LCP’s has been carried out in the form of workshops in each country by ILRI who also offered continued support, including online learning modules, throughout the content development.
Content has been completed in Ghana, Nigeria and Tanzania. Anniversary Workshops have been delivered in Malawi and Bangladesh and will also be held in Myanmar, Sri Lanka and Pakistan by the end of 2016. These workshops have furthered content development and sustainability plans for ongoing work. The four remaining countries – Uganda, Zambia, Mozambique and Kenya – are underway with content development for existing mobile services.
Further to this, an open access Nutrition Knowledge Bank has been developed by the team, which will be released at the end of 2016. The Knowledge Bank forms a repository of country-specific nutrition, health and agriculture factsheets and mobile messages produced by the LCPs. Data is searchable by country and information domain and the Knowledge Bank provides content available for repurposing and future projects. The Knowledge Bank will retain the ability to incorporate content from countries outside of the project remit.
Content Manager - Nutrition
Head of IT/Mobile Platforms
Deputy Director, Development, Africa
Operations Manager Mobile, Africa