The Government of Punjab in Pakistan want to enhance its exports by 30%. However, the horticulture chain is facing difficulties exporting to international markets because produce is not meeting quality and safety standards. This project will establish model farms and build the capacity of those in the value chain, whilst building important linkages with local and international markets.
Small scale vegetable farmers in Pakistan encounter a number of issues that compromise their sustainable livelihoods; particularly for women and youth. Through the project, an alliance of selected organisations is aiming to improve the livelihoods of rural communities in Sindh and Punjab through strengthening selected horticultural value chains, and promoting sustainable production and marketing opportunities.