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About the book

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This textbook:

  • Examines key issues affecting rural enterprise and tourism
  • Explores the breadth of rural enterprise management and marketing across both developed and developing economies
  • Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
  • Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers

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