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About the book

Transforming Travel combines stories from leading companies, interviews with pioneers and thinkers, along with thorough analysis of the industry's potential to make lasting, positive change.

Written in a highly engaging style, the book presents an urgent argument for transforming tourism so it might reach its potential to promote tolerance, restore communities and regenerate habitats, while providing a vital guide for anyone looking to develop the successful sustainable tourism enterprises and destinations needed to do so.

Author Jeremy Smith reveals further insights on transforming travel and tourism through extra, freely available video content.

Video 1: A presentation by Jeremy Smith, introducing the subject

Video 2: A video interview with Jeremy Smith, covering the topics in the book, including how to approach change in the tourism industry, whether there are limits to sustainable growth, and supporting developing countries to achieve sustainable practices.

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