Consumer pesticide concerns and the choice of fruit and vegetable markets in five low- and middle-income countries
Published: September, 2024
Journal article
Fruits and vegetables (FV) are critical components of nutritious and healthy diets, but there are growing concerns about food safety risks linked to their consumption. In this article, we explore consumers’ concerns about pesticide-related food safety risks and how they relate to the choice of FV outlets, using survey data from 8644 consumers in five low- and middle-income countries (LMICs). Results show that pesticide residue is the most frequently cited source of food safety concern in each country, partly due to the intensive use of synthetic pesticides in FV production. We also find that FV retail environments are dominated by traditional open-air markets, despite the rapid growth and reach of modern retail outlets (e.g., supermarkets) in LMICs. Generally, consumers pay more attention to convenience and price when making FV purchase decisions, but pesticiderelated food safety concerns also influence their FV outlet choices. Regression results of the associations between pesticide concerns and choice of FV outlets are heterogeneous across countries, but we find evidence suggesting that consumers who cited concerns with pesticides are more likely to demand FV from specialist shops and avoid purchasing from street hawkers. Our findings highlight the need to address pesticide risk concerns that can undermine consumer demand for nutritious foods, such as FV
Consumer pesticide concerns and the choice of fruit and vegetable markets in five low- and middle-income countries
DOI https://doi.org/10.1016/j.gfs.2024.100801
Type Journal article
Published in Global Food Security, 42
Language English
Year 2024