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Assessment of the use and benefits of the Plantwise Knowledge Bank

Published: April, 2022

Working paper

Mariam A.T.J. Kadzamira, Adewale Ogunmodede, Mariya Iqbal, Frances Williams, Simon Hill, Claire Curry

This study assesses the use and benefits of the Plantwise Knowledge Bank (PWKB) using mixed methods. Focusing on website activity for 2021, study findings show that the PWKB has diverse users within national plant health ecosystems from both Plantwise and non-Plantwise countries. Plantwise countries are countries who have implemented elements of CABI’s Plantwise programme. Most users in 2021 were from Plantwise countries in Asia, with users from other regions also contributing significantly to the site traffic. Furthermore, there was an increase in number of users, visits and page views as compared to past years, with the site having more men than women, visitors. Most users were repeat visitors who found the site organically via mobile phones. The site had very few referrals via social sites or paid searches, but there were fairly consistent referrals from Wikipedia. 

Working Paper 30

Assessment of the use and benefits of the Plantwise Knowledge Bank

DOI https://dx.doi.org/10.1079/CABICOMM-62-8168

Type Working paper

Published in Working Paper 30

Language English

Year 2022

Related projects

Plantwise

Worldwide, over 500 million smallholder farmers provide food for two-thirds of the earth’s growing population. Achieving a zero hunger world by 2030 depends on increasing the productivity of these smallholder farmers – but their crops face a significant threat. Yearly, an estimated 40% of crops grown worldwide are lost to pests. If we could reduce crop losses by just 1%, we could potentially feed millions more people. The lack of access to timely, appropriate and actionable extension advice makes it a fundamental challenge for farmers to get the right information at the right time to reduce crop losses.

Start: 01/01/11