Knowledge and information can help address global challenges like hunger and poverty, but a disconnect often exists between the solutions to global problems and the millions of people living in poor and vulnerable rural communities who need them most.
Development communication is the bridge between science-based farming solutions and local communities.
PlantwisePlus is helping smallholder farmers apply tried and tested agricultural practices that improve their yields. We work with a range of Development Communication approaches – from SMS messaging to village-based video screenings and ‘demonstration’ plots to communicate in the most effective way.
The Ukulima True behaviour change campaign aims to reduce the risk of pesticides to farmers, consumers and the environment. It is run by CABI PlantwisePlus and the Department of Agriculture, Nakuru County, Kenya.