The COVID-19 pandemic has posed a substantial threat to people's lives and raised health concerns. This research explores the mediating role of consumers' attitudes towards health claims in the relationship between consumers' interest in health claims and their willingness to pay (WTP) for health...

Nutrition and health claims can help translate nutrition and health recommendations into easier-to-access messages at the point of sale. National Food Composition Databases (FCDBs) are the main and most widely available source of nutrient information for unpacked foods, such as fruits and...

During the COVID-19 pandemic, many consumers increased their use of supplements that claimed to support immune health, including Ayurvedic preparations. The goal of this study was to analyze labeling compliance and online claims for Ayurvedic herbal supplements associated with the purported...

From 2006 to 2020, UK nutrition and health claims were assessed by the European Food Safety Authority (EFSA) under EU Nutrition and Health Claims Regulations (2006). Since Brexit, UK applications are considered by the UK Nutrition and Health Claims Committee (UKNHCC). EFSA guidance documentation...

A large body of literature has supported the idea that both food-intrinsic sensory attributes (e.g., taste, aroma, etc.) and food-extrinsic attributes (e.g., origin, health claims etc.) play a crucial role in consumers' purchase intentions. However, it is still uncertain how the presence of health...

Our study is a part of the scientific and political debate on how to inform consumers about the health benefits of foods and guide their choices towards healthier diets. In particular, the study has investigated how attitude towards functional foods moderates the effect of the health claim and...

Following the increasing importance of healthiness and sustainability for many consumers, manufacturers increasingly try to give products a healthier or eco-friendlier image, for instance through packaging design. We conducted two experiments to investigate how visual (i.e., colors) and textual...

Objectives: Nutrition supplementation, including prebiotics and probiotics, is a therapeutic strategy for modulating the gut microbiome in chronic kidney disease (CKD). However, the acceptability of gut-targeted supplements in this population remains largely unexplored. This study aims to describe...

An insight into chemical composition, nutritional value and potential health risk of increasingly popular bilberry and black chokeberry commercial juices was provided, based on HPLC-UV (anthocyanins and non-anthocyanin phenolics; patulin; hydroxymethylfurfural), AAS (minerals) and ICP-MS (trace...

An increasing number of studies investigate the effect of front-of-pack (FOP) nutrition labels on consumer choice without considering differences in consumer preferences for product attributes. This study used a choice-based conjoint analysis to test consumers' preferences for four product...