Meat consumption is associated with both public health risks and substantial CO₂ emissions. In a large-scale field-experiment, we applied four nudges to the digital menus in 136 hamburger restaurants. The nudges promoted vegetarian food purchases by either (1) changing the menu position of ...

Objectives: It was the main goal of this study to investigate the explicit and implicit affective attitudes towards vegetarian food and the role of mindfulness. The results were related to goal intention in the stage model of self-regulated sustainable behavior change. Methods: 182 participants...

Reduced meat intake by Western consumers would benefit public health and the environment. However, meat consumption is notoriously difficult to change, among other things because it is often the outcome of automatic and habitual behavior. Interventions that make use of automatic decision-making...

Authentication of vegan and vegetarian foods is important since these increasingly popular food items could be adulterated with cheap meat to increase profit margins. In this study, nine marker peptides for the detection of meat (several species) were identified applying liquid chromatography...

South Indian cultures are diverse and unique amongst Indian traditions. In spite of many changes in Indian traditions over generations, South Indian states seem to have maintained a great extent of similarity with reference to vegetarian ethnic food habits and the reason behind is not convincingly...

Vegetarian diets can produce beneficial consequences for animal welfare, human health, and the natural environment, but these consequences are often too distant and intangible to affect everyday food choices. In the present field experiment (N = 741 observations), we examined whether vegetarian...

Previous studies have shown that humans show an implicit approach bias toward food related items which is moderated by hunger and properties of the food items displayed (such as their palatability and calorie content). However, little is known about if and how this approach bias is moderated by...

Generally, vegetarianism has been gaining in popularity, especially among the Chinese and Indian communities. This could be due to religious beliefs, or it could be due to health concerns. The advancement in food technology has made the intake of plant-based protein products possible for vegetarian ...

The study examined longitudinal changes in food consumption associated with changes in adiposity among rural men in India. Young rural men (n=142) in Pune were followed-up decade apart (2005 and 2015) for anthropometry including Body Mass Index (BMI), Body Fat (BF), Waist Circumference (WC) and...

Encouraging greater consumption of vegetarian foods could be a strategy to improve plant-based food intake among non-vegetarians. Prior research on vegetarianism has focused mostly on people's motivations to be a vegetarian. However, the factors that motivate non-vegetarians to consume vegetarian...