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Domestic travel still on the rise and social media is king for advertising
And stronger than ever with growth in employment
Taking data from review sites to collate travel plans
Mathematical model calculates snowline change
Focus on domestic markets and digital transformations
Travel rates around the world have been declining since the COVID-19 epidemic, and the industry's strategies need to be reconsidered to boost tourism businesses. To solve this problem, digital marketing strategies (DMSs) can increase the chances of success of tourism companies in this condition....
Technology has transformed the dynamics and structure of tourism marketing and management. To provide insight into the existing knowledge, this study reviews the extant tourism literature and quantitatively presents the work done in the context of digital technology and marketing in tourism, and...
This study investigates the role of mobile technology in the three stages (pre-visit, during-visit, and post-visit) of nature-based tourism (NBT) experiences. By employing collaborative autoethnography and reflexive thematic data analysis, this research explored the NBT experiences of four...
This book explores the relationship between technology and social transformation in tourism, hospitality and gastronomy. In recent years, technology has transformed the tourism and hospitality industry in areas such as guest experience and service quality, as well as operational areas such as...
User generated content - a powerful tool for sustainable tourism
Social media is being used to protect vulnerable coastal sites and promote sustainable tourism by changing behaviours and encouraging users to create...
The aim of this paper is to explore digital innovation and entrepreneurial dynamics in rural areas in Iceland. More specifically, the main objective is to describe the current significance digital innovation has for rural tourism entrepreneurs in Iceland. The goal of this study is hence to...
Objective: The aim of this work is to analyze how memorable experiences in theme parks can influence tourists' engagement in virtual social media. Methodology/approach: The sample consisted of 1,126 visitors of two theme parks in Brazil and Spain between July 2017 and May 2018. The data collection...
With the continuous application of digital technology, the demand for digital public cultural services in the underdeveloped rural areas in western China is constantly improving. This paper takes Hezhou City of Guangxi Province, which is located in the western underdeveloped region, as an example...