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Tourism companies have been actively using social media to engage customers, enhance company-customer relationships, and boost business. Researchers are keen to uncover the mechanism by which social media might influence brand identification and customer citizenship behaviour, and factors that...
This paper aims to analyze the opinion of tourists about airlines' service in a developing country. For this, the study proposes to make a comparative analysis of two evaluation models (SERVQUAL and SERVPERF) to investigate the factors that influence the formation of perceived quality in airline...
Purpose: This study aims to analyze the effect of the use of social media on the perception of brand personality and to identify its effect on customer brand engagement. Design/methodology/approach: The study adopted an exploratory approach, adapting Aaker's brand personality scale (1997) to the...
This book gathers contributions that address pilgrim motivation, identity and values as they are shaped by the broader sociological, psychological, cultural and anthropological perspectives. The focus of the book is the travellers themselves and their inner world through the lens of their...
Sector share prices soar
Shares in travel and aviation companies boom on the stock market with the news of an effective COVID-19 vaccine. The travel, tourism and hospitality...
The development of ICTs has led to changes in tourist behaviour. The investigation of these changes is fundamental for an effective management of tourism products. Therefore, this study focuses on validating a conceptual model that describes the purchasing behaviour of the digital tourist. The...
The purpose of this study is to reveal the effect of digital contents on tourists' purchase intention using the persuasion knowledge model. For this purpose, data were collected by purpose sampling method between 25 December 2018 and 31 January 2019 with the approval of Bartin University Social and...
Tourism stakeholders are not currently using information and communication technologies (ICT) and social media tools at its full effectiveness, in order to relate and engage with tourists. Unfortunately, social media is not differentiated as a specific and vital marketing tool in order to enrich...