The purpose of this research is to analyze the promotional film "Istanbul is The New Cool" prepared by the Ministry of Culture and Tourism from a semiotic point of view, to discover the indicators in the promotional film and to reveal what is meant to be told from a holistic perspective....

Based on the self-congruity theory, this study aims to investigate the effects of the four dimensions of destination personality (excitement, sincerity, competence, and androgyny) on symbolic congruity and functional congruity and further examine the effects of symbolic congruity and functional...

Based on a series of film motivations, this research aims to identify different dimensions associated with film tourism and analyse how each of these dimensions influences loyalty towards a cinematographic destination, following factorial analysis method. Also, confirm authenticity's existential or ...

Purpose: The aim of this paper is to analyze the interrelationship between film-induced tourism and visits to theme parks by tourists and examine the most viewed movies worldwide (2010-2022) which are related with theme parks and their attractions. Design/methodology/approach: The methodology used...

In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, ...

Besides P. Ramlee, Yasmin Ahmad's name is synonymous with Malaysian cinema. The award-winning Malaysian filmmaker's death impacted not only the Malaysian film industry but also those who admired her work. The late legendary filmmaker was a liberal Islamic Malaysian who explored Islam and humanity...

There is a widespread belief that the higher the level of subsidies, the better the performance of film industries (both in quantity and quality). This article focuses on film quality-evaluated by audiences and critics-and scrutinizes this assumption through four selected countries-France, Korea,...

For over 100 years, non-human primates (primates) have been a part of the now hundred-billion-dollar global film industry in a variety of capacities. Their use in the film industry is of concern due to the negative welfare effects on individuals, the potential for increased pet trade, and the...

Purpose: This study aims to test the utility of Pearce et al.'s (2003) framework on film tourism in Otaru, Japan. This framework involves marketing the attraction according to five stages: resource identification, marketing emphasis, interpretation, sales and merchandising and broader community...

The primary goal of short film directors is to reach as many as possible. For this purpose, film festivals have a very important place for directors. The participation of a short film in the festival or receiving an award positively affects not only the director but also the future of the short ...