Cookies on Leisure Tourism

Like most websites we use cookies. This is to ensure that we give you the best experience possible.


Continuing to use  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

Leisure Tourism

Your source for all tourism, leisure and hospitality information

>>> Sign up to receive our Leisure, Hospitality & Tourism e-newsletter, book alerts, and offers <<<

Results per page:

Search results


This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Year' campaigns. This study also evaluates the marketing...

Rittichainuwat, B. N.; Beck, J. A.; Qu, H. L.
Haworth Hospitality Press, Binghamton, USA
Journal of Quality Assurance in Hospitality & Tourism, 2002, 3, 1/2, pp 109-124