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Full TextCABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Author(s)
Wang, Y.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book
Abstract

The 12 articles in this special issue were presented at the Business Enterprises for Sustainable Travel (BEST) Educators Network Think Tank V on the theme of "Managing risk and crisis for sustainable tourism", held at the University of West Indies in Kingston, Jamaica, on 16-19 June 2005. Topics...

Author(s)
Dwyer, L.; Sheldon, P. J.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Review International, 2006, 10, 1/2, pp 130 pp.