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Full TextCABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Wang, Y.; Pizam, A.
2011 CABI (H ISBN 9781845937621)
Full TextCABI Book Chapter Info
Cover for 'Crises' that scare tourists: investigating tourists' travel-related concerns.

This chapter reports on the results of two empirical studies that aimed at eliciting currently perceived risks from the tourist marketplace, and investigates the differences in statements of concerns with respect to different tourism settings. One study was conducted among undergraduate students...

Dolnicar, S.
2007 CABI (H ISBN 9781845930479)
Book chapter