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Abstract

This chapter examines three specific tourism recovery campaigns in South East Asia: (1) the Singapore Roars marketing campaign designed to stimulate a rapid recovery of tourism to Singapore following the end of the SARS scare in July 2003: (2) Bali's (Indonesia) attempt to restore inbound tourism...

Author(s)
Beirman, D.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Tourism, security and safety: from theory to practice, 2006, pp 251-269
Abstract

The paper is an introduction to some of the issues raised by recent developments in Southeast Asia which has been experiencing financial turmoil and serious environmental pollution. It identifies the problems these circumstances have created in general for the tourism industries of the countries...

Author(s)
Henderson, J. C.
Citation
Managing Leisure, 1999, 4, 2, pp 107-120