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Abstract

This chapter examines three specific tourism recovery campaigns in South East Asia: (1) the Singapore Roars marketing campaign designed to stimulate a rapid recovery of tourism to Singapore following the end of the SARS scare in July 2003: (2) Bali's (Indonesia) attempt to restore inbound tourism...

Author(s)
Beirman, D.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Tourism, security and safety: from theory to practice, 2006, pp 251-269
Abstract

This book deals with destinations marketing in specific crises events: war, terrorism, natural disasters, crime waves, and epidemics. First, a destination crisis is defined and the distinction between a destination crisis and a hazard is explained. Secondly, the readers is presented with a detailed ...

Author(s)
Beirman, D.
Publisher
CABI Publishing, Wallingford, UK
Citation
Restoring tourism destinations in crisis: a strategic marketing approach, 2003, pp xv + 288 pp.