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The role of social media in crisis communications is an embryonic area of research in tourism, thus the purpose of this study was to examine drivers of social media use during crises. An online survey of 2,416 tourists from Australia, Brazil, China, India, and Korea was conducted. Hierarchical...

Schroeder, A.; Pennington-Gray, L.; Donohoe, H.; Kiousis, S.
Routledge, Philadelphia, USA
Journal of Travel & Tourism Marketing, 2013, 30, 1/2, pp 126-143