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Leisure Tourism

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Abstract

The 10 articles in this special issue range from an opinion piece that addresses public relations' value with regard to hospitality marketing and advertising, to case studies (from Spain, the USA, Lebanon, and New Zealand) that examine how public relations has been used to promote tourism...

Author(s)
Knutson, B. J.; Fall, L. T.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2005, 12, 1/2, pp xiii + 184 pp.
Abstract

The 11th September (9/11) terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategize their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The study sought to ...

Author(s)
Fall, L. T.
Publisher
Henry Stewart Publications, London, UK
Citation
Journal of Vacation Marketing, 2004, 10, 3, pp 238-252
Abstract

After 11 September 2001 (9/11), the USA immediately embarked upon a new way of life, or, as the media describes it, a "new normalcy" (Chura, 2002; Stark, 2002). Throughout Corporate America, managers had to instantaneously re-group, re-strategize, and re-tool their internal and external...

Author(s)
Fall, L. T.; Massey, J. E.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2005, 19, 2/3, pp 77-90