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Abstract

This chapter is concerned with an important aspect of tourism crisis management, that is, the role of public relations and advertising strategies in the efforts to lessen the image damage in affected tourism destinations. It explains: the meaning of destination marketing; the concept of destination ...

Author(s)
Avraham, E.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
Tourism, security and safety: from theory to practice, 2006, pp 233-249
Abstract

Egypt - a "must see" destination for generations of visitors - is considered to be one of the strongest tourism brands in the Middle East and tourism remains its dominant industry, accounting for 20% of its annual GDP. Over the past decades the country has suffered many crises such as wars,...

Author(s)
Avraham, E.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Journal of Hospitality and Tourism Management, 2016, 28, pp 41-48