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This chapter examines three specific tourism recovery campaigns in South East Asia: (1) the Singapore Roars marketing campaign designed to stimulate a rapid recovery of tourism to Singapore following the end of the SARS scare in July 2003: (2) Bali's (Indonesia) attempt to restore inbound tourism...

Beirman, D.
Elsevier, Amsterdam, Netherlands
Tourism, security and safety: from theory to practice, 2006, pp 251-269