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Abstract

Recently, a great deal of research has focused on culturing marine baitfish for the recreational fishing market but there is limited information on the marine bait industry. Developing protocols required to culture marine baitfish is important, but information is also needed on the baitfish retail...

Author(s)
Ropicki, A. J.; Fuiman, L. A.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Aquaculture Economics & Management, 2020, 24, 1, pp 64-78
Abstract

Purpose: This paper explores the nature of art as a product through a network perspective, accounting for key contributing stakeholders in shaping its essence. Design/methodology/approach: This study adopted a qualitative data collection and analysis design and is centred on a series of...

Author(s)
Wickham, M.; Lehman, K.; Fillis, I.
Publisher
Emerald Publishing, Bingley, UK
Citation
Arts and the Market, 2020, 10, 2, pp 83-98
Full TextCABI Book Chapter Info
Cover for Digital marketing and virtual tourism to enhance destination accessibility.

This chapter discusses the opportunities offered by digital marketing in tourism as well as the rise of virtual tours which provides a fertile environment for potential visitors to explore virtual representations of tourism destinations.

Author(s)
Çınar, K.; Weiss, D.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
Abstract

Author(s)
Wang LuLu; Chen Dan; Gao XiaoBo
Publisher
Editorial Department of Journal of Physical Education, Guangzhou, China
Citation
Journal of Physical Education, 2020, 27, 3, pp 51-57
CABI Book Chapter Info
Cover for Introduction: using events as a strategic marketing tool.

This chapter explains what events are and how organizations can use them in strategic marketing. Moreover, it discusses several types of events and introduces the EVENTS model developed at the Breda University of Applied Sciences as a tool to study systematically the strategic use of events....

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Event marketing.

This chapter starts with an explanation of what event marketing means. Then, it places this form of marketing in a broader context. After a description of the various types of event marketing, its advantages and disadvantages are presented. The chapter finishes with a number of tips relating to the ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and customer relationship marketing.

The central theme of this chapter is the role of events in relationship marketing. After a brief sketch of the history of this form of marketing, the chapter discusses the three Rs: reputation, relationships and reciprocity. Next, it focuses extensively on relationship events. The chapter finishes...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and marketing communication.

This chapter starts with a definition of communication. Next, it deals with the communication model and the position of events in this model. The chapter demonstrates that events have news value, while addressing the relationship between new media and events. The chapter concludes with a section on ...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and branding.

This chapter describes the role of events in relation to branding. First, it looks at what a brand is and what its attributes are. Then, it discusses the significance of brands from the perspective of the producer as well as that of the consumer. This is followed by a discussion of the building of...

Author(s)
Velthoven, T. van; Olderen, R. van; Gerritsen, D.
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter
CABI Book Chapter Info
Cover for The translation of strategy into concept.

The concept and design of an event should be developed from the strategic objectives following from the four strategies of relationship marketing, marketing communication, branding and city marketing. The concept should be based on the values of visitor groups and on the values, vision and mission...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book chapter

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