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Abstract

Anticipation in the cruise sector is nothing new, and passengers are most likely to have to wait for their trips after purchase. Anticipation theory has shown that levels of anticipation will initially be high after purchase then decrease, rising again before the event takes place. Extant research...

Author(s)
Sharples, L.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2018, 13, 4, pp 243-251