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Anticipation in the cruise sector is nothing new, and passengers are most likely to have to wait for their trips after purchase. Anticipation theory has shown that levels of anticipation will initially be high after purchase then decrease, rising again before the event takes place. Extant research...

Sharples, L.
Cognizant Communication Corporation, Putnam Valley, USA
Tourism in Marine Environments, 2018, 13, 4, pp 243-251