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Abstract

Purpose: This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese tourists toward cruise servicescape. Design/methodology/approach: A multistage mixed-method design was used in the...

Author(s)
Lyu JiaYing; Hu Liang; Hung Kam; Mao ZhenXing
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2017, 29, 10, pp 2556-2572