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Since the 1960s, visitor tours of Scottish malt whisky distilleries have been used by whisky companies to promote their products. The original concept of the visitor as passive observer has evolved to include the notion of visitor as VIP guest in three special interest attractions - connoisseur...

McBoyle, G.; McBoyle, E.
John Wiley & Sons, Chichester, UK
International Journal of Tourism Research, 2008, 10, 1, pp 71-80