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Full TextCABI Book Chapter Info
Cover for Purchasing attributes for cruise passengers.

This chapter analyses the fundamental product or service characteristics that inform cruise customer choices. The data presented were retrieved using conjoint analysis to better estimate the relative importance of attributes and reduce social desirability bias, from 441 questionnaires collected...

Adams, S. A.; Font, X.
2017 CABI (H ISBN 9781780646084)
Book chapter