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Abstract

This research established the factors responsible for Seabourn Cruise Lines of Norway achieving the performance standards necessary to earn its best of the best reputation. It notes that airlines are important in shaping the cruise experience, airline service is innovative, and that the Seabourn...

Author(s)
Vladimir, A. N.
Citation
FIU Hospitality Review, 1995, 13, 1, pp 7-22