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Abstract

In this article we study the influences of esthetic, functional, and symbolic dimensions of design on attitude toward fjord cruise boats and intention to recommend using the product. Also, we argue for the importance of a product to blend in with the surroundings in which it is used - contextually...

Author(s)
Oklevik, O.; Nysveen, H.; Pedersen, P. E.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2018, 35, 9, pp 1187-1200