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Abstract

The global cruise industry has witnessed a dramatic boom in China, yet little is known about potential Chinese cruisers. For international cruise lines that are targeting Chinese markets, understanding what and how constraints keep Chinese tourists from purchasing a cruise vacation is likely...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 109-122
Abstract

This article examines Chinese and Taiwanese travelers' motivations to experience a cruise holiday and their subsequent satisfaction with that experience. The study surveyed 400 Taiwanese travelers who have been on North American cruise ship tours in the past 10 years. Both genders were evenly...

Author(s)
Josiam, B. M.; Huang, T. Y.; Spears, D. L.; Kennon, L.; Bahulkar, G. A.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of China Tourism Research, 2009, 5, 1, pp 77-101