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Abstract

This study examined Chinese tourists' images and constraints towards cruising, and their influences on cruising desires/intentions. Both qualitative and quantitative methodologies were utilized. Based on an extensive literature review, semistructured interviews were conducted to determine...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Review International, 2017, 21, 4, pp 347-364
AbstractFull Text

The cruise industry has been one of the fastest-growing sectors of the international tourism industry with tremendous growth potential. With the rapid expansion of the mainland cruise market, it is critical for cruise operators to understand the perceptions of mainland travelers toward the cruise...

Author(s)
Chan, E. A. H.; Mak, B. L. M.; Pan, S.
Publisher
Washington State University, Pullman, USA
Citation
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 518-523