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Abstract

The concept of cruise tourism should be examined given the rapid growth of this segment of travel worldwide. Rapid increases in cruise tourists and port construction have been observed in China, but systematic research on cruise tourism in China remains unavailable. Hence, this study conducts a...

Author(s)
Hung Kam; Wang Sha; Guillet, B. D.; Liu ZhaoPing
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2019, 77, pp 207-216
Full TextCABI Book Chapter Info
Cover for Motivations and constraints of cruising for the US and Chinese markets.

This chapter provides not only an explanation of the underlying motives and constraints of both US and Chinese cruisers, but also relevant information for the cruise industry to make decisions on how to create products/services and marketing materials to better retain current cruisers and to entice ...

Author(s)
Petrick, J. F.; Zou SuiWen; Hung Kam
ISBN
2017 CABI (H ISBN 9781780646084)
Type
Book chapter
Abstract

North America has long been the center of cruise business, followed by Europe. However, the increasing interest of Asian travelers in cruises and their affordability motivated destinations to actively develop cruise terminals to accommodate mega cruise ships. Cruise vacation appeals to the Chinese...

Author(s)
Hung Kam
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2018, 69, pp 88-96
Abstract

Purpose: This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese tourists toward cruise servicescape. Design/methodology/approach: A multistage mixed-method design was used in the...

Author(s)
Lyu JiaYing; Hu Liang; Hung Kam; Mao ZhenXing
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2017, 29, 10, pp 2556-2572