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Abstract

Level of internal marketing practices for service businesses is perceived as an important indicator of the service quality. Service culture is another source of service quality which aims to be service oriented. Cruise ports provide services to meet the quality expectations of the different parties ...

Author(s)
Ișık, D. A.; Cerİt, A. G.
Publisher
Nigde University, Faculty of Economics and Administrative Sciences, Nigde, Turkey
Citation
Academic Review of Economics and Administrative Sciences, 2015, 8, 2, pp 61-77
Abstract

The results of a study which investigated the types of tourism and tours promoted by tour operators in the UK to Turkey and Turkey's image as a holiday destination among the UK travel market are presented. Some 58 tour operators which marketed Turkey as a tourist destination for the 1991/92 season...

Author(s)
Kușluvan, S.; İlhan, İ.
Citation
Anatolia, 1994, 5, 3, pp 30-33