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Abstract

The habits and loyalties of customers interested in leisure cruises are described. Half the Spanish tourists who enjoy cruises come from the Catalan market. The article also analyses the policies pursued by cruise companies to gain the loyalty of their clientele.

Author(s)
Wangüemert de Bruguera, A.
Publisher
Turisme de Catalunya, Barcelona, Spain
Citation
Estudis de Turisme de Catalunya, 2000, 4, 6, pp 11-16