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Leisure Tourism

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Full TextCABI Book Chapter Info
Cover for Cruise sector growth - prospects, challenges, responsibilities.

This chapter explores multiple relationships between the cruise sector today and its future development possibilities. The intention of this final chapter is not to provide a mere forecast or scenario of cruise sector growth, but rather to add some transparency with regard to the main principles,...

Author(s)
Papathanassis, A.; Vogel, M.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Service quality and the cruise industry.

This chapter highlights established concepts of service quality and discusses the recently developed service concept known as the co-creation of value in the context of cruises. The relevance and significance of understanding these service concepts is illustrated in a case study, depicting how...

Author(s)
Aggett, M.; Lim WaiMun
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Pricing and revenue management for cruises.

This chapter explains the economic principles of pricing and revenue management as applied in the cruise sector. Static brochure pricing is contrasted with dynamic pricing, and the relationship between cruise ticket revenue and on-board revenue is explored.

Author(s)
Vogel, M.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Info
Cover for The business and management of ocean cruises.

This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which ...

Author(s)
Vogel, M.; Papathanassis, A.; Wolber, B.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book
Full TextCABI Book Chapter Info
Cover for Marketing communications in the cruise industry.

This chapter introduces the reader to marketing-communications strategies and tactics used by cruise lines to build brands, generate brand awareness and promote brand propositions to target customers. Sections discuss: the history of marketing communications in the cruise industry; the changing...

Author(s)
Kwortnik, R.; Rand, J.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for The demand for ocean cruises - three perspectives.

This chapter aims to contribute to a richer and more complex understanding of the demand for ocean cruises than that usually offered in industry studies and market research reports. Three perspectives on cruise demand are presented. The first perspective is largely quantitative and focuses on...

Author(s)
Vogel, M.; Oschmann, C.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Impacts of cruising.

This chapter identifies the social, environmental and economic impacts expected when cruise ships visit a port. It also addresses the range of environmental management and visitor management issues that relate to the ships and their passengers, and suggests how ports and cruise lines can reduce...

Author(s)
Manning, E. W.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Development of the cruise industry structure - the supply side.

This chapter is concerned with the evolution of competition, concentration and barriers to market entry in the cruise sector. Sections discuss: competition and market development; the historic development of the supply-side structure in the cruise industry; the supplier structure and market share...

Author(s)
Bjelicic, B.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Cruise ship marine operations.

This chapter sketches the role of the marine operations for a cruise company by examining both the on-board organization and the shore-side support component.

Author(s)
Véronneau, S.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter
Full TextCABI Book Chapter Info
Cover for Hotel operations management on cruise ships.

This chapter characterizes key managerial roles in hotel departments of cruise ships and addresses special aspects such as performance indicators, outsourcing and management contracts.

Author(s)
Wolber, B.
ISBN
2012 CABI (H ISBN 9781845938451)
Type
Book chapter

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