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Abstract

The global cruise industry has witnessed a dramatic boom in China, yet little is known about potential Chinese cruisers. For international cruise lines that are targeting Chinese markets, understanding what and how constraints keep Chinese tourists from purchasing a cruise vacation is likely...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 109-122
Abstract

The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found ...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2011, 32, 2, pp 386-393
Full TextCABI Book Chapter Info
Cover for Motivations and constraints of cruising for the US and Chinese markets.

This chapter provides not only an explanation of the underlying motives and constraints of both US and Chinese cruisers, but also relevant information for the cruise industry to make decisions on how to create products/services and marketing materials to better retain current cruisers and to entice ...

Author(s)
Petrick, J. F.; Zou SuiWen; Hung Kam
ISBN
2017 CABI (H ISBN 9781780646084)
Type
Book chapter
Abstract

The cruise industry is witnessing a dramatic boom in China, yet little is known about Chinese cruise tourists. This study examined Chinese tourists' cruising motivations and constraints using critical incident technique. Results revealed Chinese tourists were most motivated by new/novel/special...

Author(s)
Zou SuiWen [Zou, S. W. S. ]; Migacz, S. J.; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Analysis, 2017, 22, 4, pp 577-582
Abstract

This study examined Chinese tourists' images and constraints towards cruising, and their influences on cruising desires/intentions. Both qualitative and quantitative methodologies were utilized. Based on an extensive literature review, semistructured interviews were conducted to determine...

Author(s)
Zou SuiWen; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Review International, 2017, 21, 4, pp 347-364
Abstract

This study empirically tested the constraint-effects-mitigation model (Hubbard & Mannell, 2001) across cruiser and non-cruiser groups to understand constraints to cruising. Both qualitative and quantitative methods were utilized to develop appropriate measurement scales and to test the constraint...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 3, pp 242-262
Abstract

People cruise for many different reasons. For cruise line management, understanding what these motives are, and specifically which segments have different motives, is extremely important in engineering appropriate on-board experiences and marketing efforts. Thus, the primary purpose of this study...

Author(s)
Petrick, J. F.; Durko, A. M.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2015, 10, 3/4, pp 149-157
Abstract

This study experimentally examined the effects of expertness, source of accident, and compensation on the ratings of a cruise line's brand image and potential cruisers' intentions to purchase. Participants (n=213) were randomly assigned to one of eight experimental conditions presented as written...

Author(s)
Soulard, J.; Petrick, J. F.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 197-205
Abstract

Constraints to participating in leisure activities have been extensively studied. Yet, while increasing attention has been paid to this topic, little effort has been invested in understanding the factors limiting people's decision to take a cruise vacation, or to develop a measurement scale for...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Annals of Tourism Research, 2010, 37, 1, pp 206-228
Abstract

This study proposes a theoretical model that integrates two streams of research, congruity and destination image, in one conceptual framework to explain travel intentions. Applying this model in the context of cruise tourism, the study investigated the influences of self-congruity and functional...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2011, 50, 1, pp 100-112

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