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Abstract

Passenger retention is undoubtedly one of the major challenges for cruise lines. Given that little is known about passengers' post-purchase behaviour in the luxury cruise sector, this study addressed this omission by empirically verifying the imperative role of motivations, values, image, desire,...

Author(s)
Han HeeSup; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2019, 22, 7, pp 786-805
Abstract

This study examines the role of perceived firm innovativeness in forming cruise travelers' experience and perceived luxury value. Based on a literature review, perceived firm innovativeness was expected to have positive effects on cruise travelers' experience related to education, entertainment,...

Author(s)
Hwang JinSoo; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2016, 21, Suppl. 1, pp S101-S128
Abstract

This study examines the roles of brand community and brand differentiation in the context of the luxury-cruise market. Employing a brand community integration scale, an online survey was conducted with 300 luxury-cruise customers in the USA. The results of structural equation modelling provided six ...

Author(s)
Shim ChangSup; Kang SeongJin; Kim InSin; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2017, 20, 14, pp 1489-1509
Abstract

This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an...

Author(s)
Kang JuHee; Manthiou, A.; Kim InSin; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2016, 33, 9, pp 1286-1308
Abstract

This study aims to integrate cognitive appraisal theory (CAT) and script theory with the bridging role of recollective memory and storytelling. CAT includes travelers' subjective judgments and emotions, while script theory includes recollection, storytelling, and consequent behavior. The...

Author(s)
Manthiou, A.; Kang JuHee; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 8, pp 1071-1088
Abstract

This study applies the functional theory of attitudes in examining the structural relationships among the social-adjustive, value-expressive, hedonic, and utilitarian functions of attitudes, fantasy, and willingness to pay a premium. This study also identifies the moderating roles of sensory...

Author(s)
Stoica, I. D.; Lee KwangHo; Kim InSin; Kang SangHoon; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2018, 23, 4, pp 325-343
Abstract

The purpose of this study is to examine the effects of perceived crowding on cruise ships on passengers' perceived luxury brand value and brand identification. Based on the results of previous studies, we propose some causal relationships and test our proposed hypotheses using empirical data...

Author(s)
Hyun SungHyup [Hyun, S. H. S. ]; Kim, M. G.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 3, pp 241-259
Abstract

The purpose of this study was to understand the role of other customer perceptions (OCP) in the formation of luxury cruise travelers' social value, brand attachment, and willingness to pay a price premium. Based on a literature review, theoretical causal relationships between study variables were...

Author(s)
Hyun SungHyup [Hyun, S. H. S. ]; Han HeeSup
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2015, 54, 1, pp 107-121