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Leisure Tourism

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Abstract

The concept of cruise tourism should be examined given the rapid growth of this segment of travel worldwide. Rapid increases in cruise tourists and port construction have been observed in China, but systematic research on cruise tourism in China remains unavailable. Hence, this study conducts a...

Author(s)
Hung Kam; Wang Sha; Guillet, B. D.; Liu ZhaoPing
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2019, 77, pp 207-216
Abstract

The purposes of this study were to develop a measurement scale for motivation to cruising and to examine the role of cruising motivation on intention to cruise. The motivation measurement scale was developed by following the procedures recommended by Churchill (1979). The scale was tested and found ...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2011, 32, 2, pp 386-393
Full TextCABI Book Chapter Info
Cover for Motivations and constraints of cruising for the US and Chinese markets.

This chapter provides not only an explanation of the underlying motives and constraints of both US and Chinese cruisers, but also relevant information for the cruise industry to make decisions on how to create products/services and marketing materials to better retain current cruisers and to entice ...

Author(s)
Petrick, J. F.; Zou SuiWen; Hung Kam
ISBN
2017 CABI (H ISBN 9781780646084)
Type
Book chapter
Abstract

North America has long been the center of cruise business, followed by Europe. However, the increasing interest of Asian travelers in cruises and their affordability motivated destinations to actively develop cruise terminals to accommodate mega cruise ships. Cruise vacation appeals to the Chinese...

Author(s)
Hung Kam
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2018, 69, pp 88-96
Abstract

This study empirically tested the constraint-effects-mitigation model (Hubbard & Mannell, 2001) across cruiser and non-cruiser groups to understand constraints to cruising. Both qualitative and quantitative methods were utilized to develop appropriate measurement scales and to test the constraint...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 3, pp 242-262
Abstract

Purpose: This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese tourists toward cruise servicescape. Design/methodology/approach: A multistage mixed-method design was used in the...

Author(s)
Lyu JiaYing; Hu Liang; Hung Kam; Mao ZhenXing
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2017, 29, 10, pp 2556-2572
Abstract

Constraints to participating in leisure activities have been extensively studied. Yet, while increasing attention has been paid to this topic, little effort has been invested in understanding the factors limiting people's decision to take a cruise vacation, or to develop a measurement scale for...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Annals of Tourism Research, 2010, 37, 1, pp 206-228
Abstract

This study proposes a theoretical model that integrates two streams of research, congruity and destination image, in one conceptual framework to explain travel intentions. Applying this model in the context of cruise tourism, the study investigated the influences of self-congruity and functional...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2011, 50, 1, pp 100-112
Abstract

Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation-Opportunity-Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation,...

Author(s)
Hung Kam; Petrick, J. F.
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
Tourism Management, 2012, 33, 4, pp 855-867