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This article examines Chinese and Taiwanese travelers' motivations to experience a cruise holiday and their subsequent satisfaction with that experience. The study surveyed 400 Taiwanese travelers who have been on North American cruise ship tours in the past 10 years. Both genders were evenly...

Josiam, B. M.; Huang, T. Y.; Spears, D. L.; Kennon, L.; Bahulkar, G. A.
Taylor & Francis, Philadelphia, USA
Journal of China Tourism Research, 2009, 5, 1, pp 77-101