This research performs a systematic review of research on Thailand tourism. We identified emergent research themes and explored the conceptualization of studies regarding the development of Thailand tourism. In accordance with the theory, context, characteristic, and methodology (TCCM) framework,...

The objectives of this study were to identify the underlying dimensions of Thailand food destination image and to investigate the causal relationships among food destination image, memorable gastronomy experience and behavioural intentions toward gastronomy tourism in Thailand. A quantitative...

This study aims to analyse service design currently undertaken by luxury chain beach hotels in the Andaman Coast of Thailand to formulate a new normal service experience model. Researchers adopted a qualitative methodology by conducting in-depth interviews with 15 hotel managers and analysed the...

Annually, around 10 million Chinese tourists, constituting almost a quarter of Thailand's total foreign visitors (before COVID-19), have started to make a strong imprint on Thailand's tourist landscape. At the same time, a new wave of Chinese migrants to Thailand are seeking business and work...

This study examines the volatility transmission effects between stock returns and the growth rate of total confirmed COVID-19 cases by using daily data of the hospitality and tourism industry taken from the Stock Exchange of Thailand (SET) index. Augmented Dicky-Fuller (ADF), Phillips-Perron (PP),...

This research aimed to assess the perceived importance level and performance efficiency level of tourism components in a tourist destination in the southern part of Thailand. To propose management guidelines for a tourist destination in the southern part of Thailand, the assessment of tourists'...

The purposes of this paper were to (1) analyze the manpower requirements of Thailand's tourism industry and (2) propose the educational investment strategies for capacity building of Thailand's tourism professions. According to the concept of the Manpower Requirement Approach (MRA), this paper...

The coronavirus disease 2019 (COVID-19) pandemic has severely affected Thailand's economy, which relies heavily on tourism. In this study, we labeled the sentiment and intention classes of English-language tweets related to tourism in Bangkok, Chiang Mai, and Phuket. Then, the accuracy of three...

Filial piety is a Buddhist virtue, and its meaning varies across cultures. In Thailand, filial piety refers to an appreciation of one's indebtedness to others. Previous studies showed that filial piety is deeply grounded in longstanding culture values and related to the health of the elderly....

Background: Many countries now allow the consumption of cannabis or cannabinoids for medical purposes with varying approaches concerning products allowed and the regulatory frameworks prevailing their endowment. On 18 February 2019 Thailand passed legislation allowing the use of cannabis for...