This study explores the dimensions of local cuisine images viewed by foreign tourists by examining the impact of the perceived image of local Thai cuisine based on the satisfaction of eating Thai food, its impact on satisfaction when traveling in Thailand, and future behavioral intention. It also...

Recreational Vehicles (RVs) with rooftop tent for camping have become popular in Thailand from about 2016 on, prior to the COVID-19 pandemic. However, no proper outdoor hospitality parks (OHPs) were available for these campers. This study aimed to investigate RV (rooftop tent) camping focusing on...

With the COVID-19 pandemic's complexity and inexorable devastation, this research article attempts to forecast Thailand's economic move forward through gastronomic tourism promotion. The dynamic input-output (I-O) model was the primary method for classifying gastronomic activities in tourism I-O...

This research in tourism of people with visual impairments who travel regularly in the Second-Tier Tourism Cities of Thailand used purposive sampling to study (1) behavior; (2) accessibility barriers; and (3) attraction factors. Interviews with 8 people and questionnaires with 40 people. The...

This research performs a systematic review of research on Thailand tourism. We identified emergent research themes and explored the conceptualization of studies regarding the development of Thailand tourism. In accordance with the theory, context, characteristic, and methodology (TCCM) framework,...

This study aimed to develop components and indicators for assessing the capacity of tourist attractions to be appropriate for community-based tourism attractions in upper north Thailand. Concepts of community-based tourism, concepts of limits of acceptable change (LAC), concepts on indicator...

This study explores the Chinese media narrative of Thailand as a tourist destination after Thailand legalised cannabis use for medicinal purposes, using framing and social identity theories. A content analysis was performed by three coders on 128 posts obtained between 2019 and 2022 from four media ...

This study aimed to explore the situation of traditional Chinese medicine (TCM) doctors in Thailand by analyzing (1) the performance information of a sample of 362 TCM doctors who had passed the registration examination and obtained a licence to practice TCM in Thailand; (2) the information on TCM...

Plastic waste is a significant pollution problem around the world. In Thailand, the plastic waste problem affects the scenery of marine tourism, the marine ecosystem, and the coastal economy. Chonburi, Rayong, and Chanthaburi provinces are industrial centers and important tourism of Thailand. This...

According to the world wellness tourism trend, Thailand has promoted wellness tourism to boost its competitiveness. Therefore, this study aimed to determine the potential of Betong district in Yala province to be a wellness destination in the deep south of Thailand serving both domestic and...