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Abstract

This paper presents a SWOT (strengths, weaknesses, opportunities and threats) analysis of tourism development in the city of Paranaguá, Paraná, Brazil. It then proposes the need to create tourism products based on the main existing resources, the adoption of strategic planning to promote the...

Author(s)
Ávila, M. A.; Wilke, E. P.
Publisher
Universidad de la Laguna, La Laguna, Spain
Citation
PASOS: Revista de Turismo y Patrimonio Cultural, 2008, 6, 3, pp 555-568
Abstract

This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part...

Author(s)
Weber, S.; Tomljenović, R.
Publisher
Institute for Tourism Zagreb, Zagreb, Croatia
Citation
Reinventing a tourism destination: facing the challenge, 2004, pp 282 pp.