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AbstractFull Text

The sustainable development of a tourism destination implies that its management organization must manage its resources in such a way that present and future economic, social and esthetic needs of both local community and tourists are satisfied. Globalization, emergence of low-cost airlines and...

Author(s)
Sedmak, G.
Publisher
Univerza na Primorskem, Portorož, Slovenia
Citation
Academica Turistica, 2008, 1, 1, pp 34-39, 80
Abstract

This book presents 19 papers on the reinvention of a tourist destination. It is divided into three parts, with the papers in each part focusing on two themes. Part one deals with destination marketing, focusing on the themes: competitiveness and branding and market research and segmentation. Part...

Author(s)
Weber, S.; Tomljenović, R.
Publisher
Institute for Tourism Zagreb, Zagreb, Croatia
Citation
Reinventing a tourism destination: facing the challenge, 2004, pp 282 pp.
Abstract

Zhejiang province has long been famous for its natural landscape and tourism resources. Faced with fierce competition with other tourist areas and even with southeast Asian countries and regions, the tourist institutions in Zhejiang province should work out marketing strategy for healthy and ...

Author(s)
Wang MingXia
Publisher
Zhejiang Information Center of Forestry Science and Technology, Hangzhou, China
Citation
Journal of Zhejiang Forestry Science and Technology, 2004, 24, 2, pp 64-67, 74