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Abstract

Island tourism development is a new power of ocean tourism development, and tourists from different places increasingly appeal to its rich resources and unique landscape, especially to those islands which maintain original ecology and virgin. For political, military and geographical reasons, the...

Author(s)
Deng CanFang; An YingMin; You ChangJiang
Publisher
Hans Publishers, Shanghai, China
Citation
Geographical Science Research, 2012, 1, 1, pp 1-5
AbstractFull Text

Brand image is a prominent marketing tool for destination marketers. A strong brand image implies having an upper-hand over competitors and thus preventing tourists from shifting their purchase intentions to other destinations. This paper examines the brand image attributes of a small island...

Author(s)
Naidoo, P.; Ramseook-Munhurrun, P.; Durbarry, R.
Publisher
University of the Aegean, Chios, Greece
Citation
Tourismos, 2012, 7, 2, pp 261-278
Abstract

The Maltese Islands are a mass tourist destination traditionally renowned for their mild Mediterranean climate and the sea. Recent tourism policy has tried to redress this situation by utilizing the extensive historical and cultural heritage of the islands as a market diversification tool and to...

Author(s)
Theuma, N.
Publisher
Channel View Publications, Clevedon, UK
Citation
Coastal mass tourism: diversification and sustainable development in Southern Europe, 2004, pp 292-306