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Abstract

Event tourism offers a more integrated approach to planning and implementation to ensure the sustainable development of tourism. With this emphasis, it can maintain and improve the tourism assets in addition to promoting the tourism segment, particularly among youth travelers. This study focuses on ...

Author(s)
Zurina Ahmad Saidi; Habibah Ahmad; Hamzah Jusoh; Fatin Umaira, M. A.
Publisher
Universiti Kebangsaan, Selngor, Malaysia
Citation
Geografia. Malaysian Journal of Society and Space, 2016, 12, 13, pp 107-119