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Leisure Tourism

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Abstract

The aim of this article is to quantify the impact of tour operators' marketing strategies on the price of sun and beach package holidays. The published information of 15 tourist destinations in Spain, Turkey, Egypt, Malta, and Cyprus, was examined from a hedonic price perspective. The analysis...

Author(s)
Picazo, P.; Moreno-Gil, S.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Journal of Hospitality and Tourism Management, 2018, 35, pp 17-28
Abstract

Tourism loyalty is a key topic that has been covered in literature mainly from a very homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided among several destinations), and explains the background factors that affect this behaviour (cognitive, affective and...

Author(s)
Almeida-Santana, A.; Moreno-Gil, S.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2018, 65, pp 245-255
Abstract

The present study aims to provide greater insight into the trends affecting traditional travel agencies and propose strategies to improve their competitiveness. This research develops a qualitative study with three complementary steps: (1) focus groups were held with the main travel agency segments ...

Author(s)
Aguiar-Quintana, T.; Moreno-Gil, S.; Picazo-Peral, P.
Publisher
Elsevier B. V., Amsterdam, Netherlands
Citation
Tourism Management Perspectives, 2016, 20, pp 98-108
Abstract

Self-contained and serviced apartments (SCSAs) are a primary offering at some destinations. To improve offerings for this type of accommodation, and consequently the competitiveness of the destination, understanding the direct or composite variables (i.e., dimensions that determine the image of...

Author(s)
Moreno-Gil, S.; Martín-Santana, J. D.
Publisher
Sage Publications Ltd, London, UK
Citation
Journal of Hospitality & Tourism Research, 2015, 39, 3, pp 373-400
Abstract

Accommodation image has been scarcely researched in the literature and is worthy of further investigation. Moreover, to date, no previous studies have analysed non-hotel accommodation image, even when this type of accommodation is the primary offer of some tourist destinations and plays a critical...

Author(s)
Moreno-Gil, S.; Martín-Santana, J. D.
Publisher
Inderscience Enterprises Ltd, Geneva, Switzerland
Citation
International Journal of Tourism Policy, 2013, 5, 1/2, pp 59-81